Tag Archives: Magicka

My Games Yo!


The secret is out! Last week Paradox North finally announced the game “Magicka: Wizard Wars” at Game Developer’s Conference in San Francisco! I’m finally able to talk about why Paradox hired me in the first place, haha! I might have been all over the place at Paradox, involved in the overall metrics pipelines of the company, but this is actually the project John pitched to me back in August/September 2012.

M:WW is a super intense action pvp game, based on the original Magicka game developed by Arrowhead and published by Paradox Interactive, back in 2011. Wizard Wars is not really a MOBA game like League of Legends or DotaA. It’s a bit more like a beat em’ up, taking advantage of Magickas advanced spell system and chaotic friendly fire. If you ever played Magicka you know the basic gameplay is a fun toy in itself, combining 10 elements of nature. I think there’s something like 1123 possible combinations in the original game. Ever since Magicka was released fans have been complaining about the lack of a stable PvP experience, and I’m pretty sure this is exactly what those players are waiting for!


The epic announcement trailer for Wizard Wars! If you like Game of Thrones you are in for a treat. Click the picture to start the video.

The game is developed by the internal Paradox studio Paradox North, and published by Paradox Interactive. We playtest the game daily and I have so much fun playing it! It’s really the best time each day, when the whole team gather around to kick some ass in teams of 4 on 4 team fights. So far I’ve been playing for 60 hours, and I still find new ways to play the game. It’s very easy to pick up, but I sense this game is going to attract some very hardcore gamers, that kind who like to grind Street Fighter for years or play LoL professionally.

Speaking of Magicka-related stuff and what I do for a living when I’m not drawing or derping, Paradox and Ludosity just released the tablet game “Magicka: Wizards of the Square Tablet“! The game scored 90 on Metacritic after its first 4 reviews, which is amazing! I think It’s my first Metacritic rated game ever since I did some QA on Puzzlegeddon for Pieces Interactive in 2009.


Gameplay trailer for the all new “Magicka: Wizards of The Square Tablet”! Click to start the video!

Wizards of The Square Tablet is a bit of a milestone for me personally. It’s the first game where I’ve been part of the metrics process all the way. I got to have a say in what game specific metrics should be tracked, to make sure the standard protocol that applies to all Paradox games was implemented, test the pipeline, involve QA in the process, beta, the launch of the game and finally construct SQL queries and write a report about the data for the producers. It really struck me yesterday, I do games for a living…!

I know not even my close friends really seem to get what it is that I do for a living. I have done some community management, but I mainly focus on game data. That is I collect data from games and reality check how players really play the game. I usually say I do “reverse engineered game design”. It started when I was the in-game shop manager for the MMO “MilMo”. I tried to find out what items the players seem to like, and at the same time Zynga’s Facebook games arrived to the scene and game data became the big thing. But this is another story, haha!

Paradox Studios: Three Months Later


Stockholm as seen from the 24th floor, where Paradox North got it’s office. It’s early morning and ice-cold winter. You can see the “warm” sea water generating a soft gentle mist, rolling over the shores in the distance.

It’s been roughly three months since I packed my bags and moved from Malmö to Stockholm, to start my new job as a data analyst and community manager at Paradox North. So far I’ve been working with two unannounced projects and three other projects that’s already live; Salem-the crafting mmo, Magicka and some stuff for the coming brawler The Showdown Effect.


It’s got to be one of the best jobs ever, getting paid to have a snow fight dressed as wizards from Magicka!

Stockholm may be a cold city, and I get tired of unfriendly strangers pushing me around on the metro, but the Paradox Studio is a great place to work! Short story to clear up some confusion: Paradox is Sweden’s biggest game publisher. Incorporated in the studio are:

1. Paradox Interactive is the publishing part of Paradox. They work together with skilled teams of game developers to publish new titles. They published games like Magicka and Mount & Blade.

2. Paradox Development Studio, that create their own classic hardcore strategy games in-house, such as Europa Universalis, Crusader Kings and Hearts of Iron.

3. Paradox North is my base. It’s a fairly new studio based in the same office as development studio and interactive. We are up to something very exciting, but I can’t really tell you any details at the moment.

4. Paradox South is the name of a content creating art studio based in Skövde (the same place where I studied game development during my time at university).

Paradox is growing like mad at the moment. A few years ago they were just about 30 people, and today we are something like 80+ employees, it’s amazing! The company pays my gym-card and provides me with a stand up desk as well. I really wish more video game  companies would display such an interest to help the staff maintain a healthy lifestyle.

I’ve learned so much since I started working at Paradox. My closest boss John H is damn smart and has a way of asking me to explain exactly what I’m doing. This way I find obvious flaws in my way of thinking and solving problems. He is the studio manager of North and his partner in crime is David N. David is an experienced industry veteran that always adds positive energy to the team! I feel so humbled to be part of the team, learning new things each day! All in all PN is something like 15-20 people, and we are still searching for more talent if you know any skilled programmers [jobs here].

The reason I don’t talk that much about what I’m actually doing all day at Paradox is that I find it very very sensitive. I work mostly with user created data and how to improve the games based on data that we track and analyze. It’s like game design reverse engineering. I might measure the steps in a mandatory tutorial for a game, trying to find out where players struggle to move forward, or how many players that ever return after starting the game for the very first time. I work both with our own data system and Steam. I believe it’s important that the players know the data we track is made anonymous and treated with respect. The end goal is always to make the game a better experience, to find hidden bugs and help developers understand how people use their game.


At Paradox not only the wizards have board game nights, a lot of the employees do too! Photo from Magicka’s official FB-page.

Apart from this I do some community management like posting photos and events on Facebook, manage twitters and organize multiplayer events. My job at Paradox is a more advanced version of many of the things I did at Junebud. The main difference so far is that I work much more on the technical side, closely with the backend and database programmers. Right now I’m learning how to construct SQL-queries and how data packages should be organized, how to filter data and how to think when working with big quantities of data (we are talking millions of millions of text strings here). I’m grateful I got very friendly and smart people that are willing to answer my 10 000 dumb questions all the time <3

I’m happy to work at Paradox, but I really wish Paradox could open an office in Malmö since I love that town. There was a gang rape near where I live in Stockholm, in this small suburb, so I don’t do those midnight walks anymore :/ It’s a bit disturbing to think somewhere in these hoods there are five rapists hiding, hoping they won’t get discovered.

Related posts: Five Weeks Later


Beautiful autumn day on Åland (Finland).

Traditional houses where you keep your boat!

The last flowers standing their ground towards fall.

What would have been a weekend on the Åland Islands (Finland), has turned out to a full week of vacation.

So I decided to stay on Åland for a while, instead of hurrying back to Malmö. Got my family here, so I’m hanging out with them, chilling and playing with my dog. Yesterday I had an ice-cream with Lucas Gustavsson, a Swedish/Finnish fashion blogger. He is kinda like a childhood friend to me, so I’m always happy to see him. We talked about the future, and all the energy that goes into a well groomed and interesting blog. I started this blog to have a place to write about stuff I’m thinking about, and to be in charge of what people do with my name online. It’s never really been about popularity or “today’s outfit”…

Also, some great news that really made me happy: a Swedish company called Dohi Entertainment have bought the IP of MilMo! They have stated on MilMo’s developer blog that the game will go live again, that all avatars and items will be intact! So all you MilMonauts, get ready to play your favorite game again!